Situation: Authorpreneur needed to raise funds and develop ongoing marketing to generate revenue, with a focus on wanting to be in local bookstores.
Goal: Maximize potential for grant and kickstarter campaigns.

Revenue strategy: Aligned AZ Women for the Arts grant approach to single-family demographics, both state and nation-wide, to show project mission alignment and community impact, key deciding factors for grant approval. Refined Kickstarter campaign language and funding tier offerings. In process, we are working to bring IWACY to local bookstores by distributing on Ingram Spark.

Content creation: RFP / grant language

Marketing Strategy: In process, we are currently working on long-term author brand and marketing planning for post-launch success.