Brand Strategy • Marketing Strategy • Revenue Strategy • Content Creation

Rebranding and revitalizing an established 50+ year old manufacturing brand takes care and collaboration. With a transition in leadership and being out of the trade show circuit for more than a few years, awareness for the brand had dipped. A full rebrand led the way for

Brand Strategy: Industry research, customer interviews, and win/loss product analysis. New visual identity, tagline, mission, values, and more.

Marketing Strategy: Generate industry-specific visibility within key segments via trade show participation and programmatic digital. General awareness efforts included a renewed email program, direct mail, and organic social.

Revenue Strategy: Strengthen global distribution lines. Reengage customers. Highlight a longstanding product that had always been a quiet workhorse. Implement CRM and project management board for team cohesion.

Content Creation: All website copy, two brochures, numerous integrated ad campaigns, blogs, direct mail.