Meet T&K

Two orange star-shaped sparkles on a black background
A selfie of CEO Tracy Skochil who wears glasses and a black quilted jacket, behind her is the New Jersey boardwalk with artistic murals while above is a cloud filled autumn sky.

Tracy Skochil

A storyteller who fell into marketing and never left, Tracy champions audience centricity. Tracy melds her 20+ years of experience building and managing global brands with her unique talent for empathetic journey building. An entrepreneur and author-preneur herself, she loves helping businesses thrive on their terms.

About Tracy:

  • Wildly creative yet structured (#truestory)

  • Apparently can nail Jell-o to a wall

  • Insight-focused, data-driven

  • MarTech savvy, revenue centered

  • Always writes bullets in 3’s or 5’s

The word Storyteller has been in Tracy’s skillset (and LinkedIn bio) for over a decade. She’s a firm believer in writing narratives based on emotion, not feature sets, and creating campaigns on audience needs, not sale prices.

FOUNDER & CHIEF STRATEGIST

tk@tnkcreativeindustries.com

A photo of Kevin Skochil on a black rock beach in Iceland, wearing a dark puffer jacket, his camera hung around his neck, the sky a whirl of clouds.

Kevin Skochil

An operations executive with a cinematic eye, Kevin leads sales outreach for T&K Creative. An adept project manager, he keeps everything running behind the scenes. An accomplished photographer all about the analytics, Kevin’s unique perspective helps keep client work on-track in terms of timing and budget.

About Kevin:

  • Believes if you don't have time to do it right, you definitely don't have time to do it over.

  • Success or failure is in how you manage details

  • Process-driven, outcome focused

  • Best friends with Gantt charts & pivot tables

  • Still puts two spaces after a period

A first responder for more than a decade before jumping into corporate management (see his LinkedIn bio), Kevin connects people and teams around shared goals.

SALES MANAGER & OPERATIONS

ks@tnkcreativeindustries.com

Frequently
Asked Q’s

  • Mention ‘agency’ and people think complicated contracts, lengthy turnarounds, and thousands of dollars even if you need something small done.

    Let’s be clear: We don’t work for free. But we pride ourselves on being affordable for small businesses and entrepreneurs.

    We offer project-based pricing so you get the most bang for your buck. Clear deliverables, set timelines, 50% paid up front and the rest paid when the project closes. We retain copyright to all assets until final payment is received.

    We offer monthly retainers where you buy a bulk amount of hours per month, and are charged for them in advance. This works great for clients who need 5, 10, or 15 hours of support a month for various things. Retainer client work gets priority, and we work hard to not have this time be eaten up by meetings that could have been emails. Retainer hours do not rollover month-to-month, and we are proactive about making sure you use your time.

    We’re small by design, meaning our rates are competitive because you’re not paying for a lot of overhead and tech buried in bigger agency costs.

    Since we’re small by design, we also set limits on how many clients we support at any given time.

  • Tracy is your day-to-day contact. Kevin works behind the scenes. At T&K, we do all the work ourselves. We do not use AI assistants for client work. If we make referrals to supporting services like graphic designers, etc., we connect you directly with them to work together.

  • We work with companies of all sizes. Our sweet spot, where we can make the most impact quickly, is often with small businesses who have either a limited or no marketing team. Business owners wear many hats, and oftentimes will tap someone internally to lead marketing because they have a passion for it. We love working with companies at this stage to help refine and prioritize what will really move the business forward.

  • We set success metrics with clients before any project is started. We’re also clear about what success will and won’t look like. If we see a misalignment in what you’re expecting and what we can accomplish, we’ll talk about it up front and make suggestions for you on others who might be a better fit for you.

  • That depends on the client. Some clients send us ‘a starting point from their AI research’ and ask us to humanize it, or expand on it. Other clients have strict ‘No AI Ever’ internal policies with legal repercussions.

    If you need us to work within your AI systems, personas, data models, etc., that’s no problem.

    If you need us to not ever use AI on your project, that’s also not a problem.

    We view AI as another tool in a marketing toolbox. Our preference is not to use AI to write copy or draft assets. We’re trained storytellers and we’re pretty good at words.

  • No. We develop clear brand direction and creative briefs for a designer to bring to life. We can also connect you with people we trust in the graphic design space.