About Us
Tracy Skochil
A storyteller who fell into marketing and never left, Tracy champions audience centricity. Tracy melds her 20+ years of experience building and managing global brands with her unique talent for empathetic journey building.
Founder & Chief Strategist
Kevin Skochil
An operations executive with a cinematic eye, Kevin leads sales outreach and keeps everything running behind the scenes. An accomplished photographer all about the analytics, Kevin’s unique perspective helps keep client work on-track and budget.
Sales Manager & Operations
Questions You Might Have
Questions You Might Have
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Mention ‘agency’ and many people think complicated contracts, lengthy turnarounds, and thousands of dollars even if you need something small done.
Let’s be clear: We don’t work for free. But we pride ourselves on being affordable for small businesses and entrepreneurs.
We offer project-based pricing so you get the most bang for your buck. Clear deliverables, set timelines, 50% paid up front and the rest paid when the project closes. We retain copyright to all assets until final payment is received.
We offer monthly retainers where you buy a bulk amount of hours per month, and are charged for them in advance. This works great for clients who need 5, 10, or 15 hours of support a month for various things. Retainer client work gets priority, and we work hard to not have this time be eaten up by meetings that could have been emails.
We’re small by design, so you’re not paying for a lot of overhead and things buried in other agencies costs. Since we’re small by design, we also set limits on how many clients we support at any given time.
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Tracy would. We do all the work ourselves, and don’t use AI assistants as middlemen.
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We work with companies of all sizes. Our sweet spot, where we can make the most impact quickly, is often with small businesses who have either a limited or no marketing team. Business owners wear many hats, and oftentimes will tap someone internally to lead marketing because they have a passion for it. We love working with companies at this stage to help refine and prioritize what will really move the business forward.
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We set success metrics with clients before any project is started. We’re also clear about what success will and won’t look like. If we see a misalignment in what you’re expecting and what we can accomplish, we’ll talk about it up front and make suggestions for you on others who might be a better fit for you.
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That depends on the client. Some clients send us ‘a starting point from their AI research’ and ask us to humanize it, or expand on it. Other clients have strict ‘No AI Ever’ internal policies with legal repercussions.
If you need us to work within your AI systems, personas, data models, etc., that’s no problem.
If you need us to not ever use AI on your project, that’s also not a problem.
We view AI as another tool in a marketing toolbox. Our preference is not to use AI to write copy. We’re trained storytellers and we’re pretty good at words.
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No. We develop clear brand direction and creative briefs for a designer to bring to life. We can also connect you with people we trust in the graphic design space. Click here to visit a host of people we would happily always refer.