Brand Strategy • Marketing Strategy • Revenue Strategy • Content Creation

PHX Oasis Press guides local authors to area resources that can help them on their journey. Self-funded and supported by a small team, optimizing a lean budget was a top priority.

Brand strategy: Brand values, positioning, vision, mission, and focus.

Marketing strategy: Website creation, organic social, local in-person events, partnerships with existing area groups to expand awareness and reach, program creation with viability/value assessment, Meetup group establishment, robust event calendar.

Revenue strategy: Anthology production to fund overhead.

Content creation: All website content. Ongoing event/program promotion campaigns, social media, anthology project.